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~subject:"Buyer-Seller Relationship"
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Buyer-Seller Relationship
Actual BuyingBehaviors
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Beziehungsmarketing
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Comparative Sales Pitches
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Consumer behaviour
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Deutschland
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Germany
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Innovation
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Konsumentenverhalten
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Lieferantenmanagement
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New Product Launching
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New product development
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Produktentwicklung
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Relationship marketing
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Salespeople
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Selling
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Supplier relationship management
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Verkauf
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Verkaufspersonal
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business ethics
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conflict of interests
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drug industry
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political economy of healthcare
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Chakroun, Ridha
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Dianoux, Christian
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The journal of applied business research
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Comparative versus noncomparative sales pitches : impact on new product buying behaviors and moderating role of buyerseller relationship
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Chakroun, Ridha
; …
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1508-1518
Persistent link: https://www.econbiz.de/10011350496
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