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Bystander effect
Beziehungsmarketing
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Consumer behaviour
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Kundenbindungsprogramm
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Customer value
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Palmatier, Robert W.
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Steinhoff, Lena
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Journal of the Academy of Marketing Science
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Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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