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European journal of international management : EJIM
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Assessing the impact of marketing and advertising as strategic approaches to Eurocities development : an Iberian case study approach
Castanho, Rui Alexandre
;
Vulevic, Ana
;
Naranjo Gómez, …
- In:
European journal of international management : EJIM
19
(
2023
)
1
,
pp. 58-91
Persistent link: https://www.econbiz.de/10014230409
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