Yen, Dorothy Ai-wan; Cappellini, Benedetta; Hendy, Jane … - In: International Marketing Review 41 (2023) 7, pp. 1-22
Purpose The COVID-19 pandemic has caused severe challenges to ethnic minorities in the UK. While the experiences of migrants are both complex and varied depending on individuals' social class, race, cultural proximity to the host country and acculturation levels, more in-depth studies are...