Kumra, Rajeev - In: Journal of Advances in Management Research 2 (2005) 2, pp. 70-77
The potential impact of E‐CRM on cost savings, revenue growth, and increased customer’s convenience has generated … considerable interest and speculation across the industries. The immense growth of E‐CRM market has opened new vistas of business … for E‐CRM vendors. However, with plethora of vendors and products available in the market it makes the choise of the …