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~subject:"Call centre"
~subject:"Customer acquisition"
~subject:"Fundraising"
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Search: "Van Den Poel, Dirk"
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Call centre
Customer acquisition
Fundraising
Beziehungsmarketing
32
Relationship marketing
32
Theorie
16
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16
Consumer behaviour
15
Konsumentenverhalten
15
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Food retailing
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Price stickiness
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Computer-assisted marketing
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EU-Staaten
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Gleichgewichtstheorie
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IT-gestütztes Marketing
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Preis-Absatz-Funktion
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Van den Poel, Dirk
17
Coussement, Kristof
5
Verhaert, Griet A.
4
D'Haen, Jeroen
3
Baecke, Philippe
2
Thorleuchter, Dirk
2
Verhaert, Griet Alice
2
Prinzie, Anita
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Decision support systems : DSS ; the international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of Business Research
1
Journal of business research : JBR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
16
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1
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen
;
Van den Poel, Dirk
;
Thorleuchter, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667730
Saved in:
3
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
4
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
5
The role of seed money and threshold size in optimizing fundraising campaigns : past behavior matters?
Verhaert, Griet A.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667873
Saved in:
6
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
7
Empathy as added value in predicting donation behavior
Verhaert, Griet A.
;
Van den Poel, Dirk
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1288-1295
Persistent link: https://www.econbiz.de/10009382579
Saved in:
8
Improving campaign success rate by tailoring donation requests along the donor lifecycle
Verhaert, Griet Alice
;
Van den Poel, Dirk
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10008909979
Saved in:
9
Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk
;
Van den Poel, Dirk
;
Prinzie, Anita
-
2011
Persistent link: https://www.econbiz.de/10009354965
Saved in:
10
Empathy as added value in predicting donation behavior
Verhaert, Griet A.
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008810564
Saved in:
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