Auh, Seigyoung; Menguc, Bulent - In: European Journal of Marketing 47 (2013) 8, pp. 1333-1355
Purpose – This paper extends the sales literature by moving beyond salespeople ' s role as knowledge gatherers to their role as knowledge sharers with personnel outside the sales unit. The aim is to develop and test a conceptual model to establish how pay-for-performance (economic factor)...