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Industrial marketing management : the international journal for industrial and high-tech firms
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A capabilities perspective on membership management in franchise networks
Schweiger, Bastian
;
Albers, Sascha
;
Vanderstraeten, Johanna
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 60-78
Persistent link: https://www.econbiz.de/10012321914
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