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Promoting respite for carers of people with dementia : a case study of social marketing effectiveness in hard to reach audiences
Phillipson, Lyn
;
Hall, Danika Valerie
;
Johnson, Keryn Marie
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10013440603
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