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Cause related marketing and customer value : the role of service quality and perceived risk as mediators
Gupta, Shelleka
;
Sharma, Alka
;
Parrey, Aubid Hussain
- In:
Manthan : journal of commerce and management
5
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011981381
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