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~subject:"Cause-Related Marketing"
~subject:"cause-related marketing"
~type_genre:"Case study"
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Kommunikationspolitik im 21. Jahrhundert
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Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
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2
Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
4
,
pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
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Building a legacy of volunteers through servant leadership : a cause-related sporting event
Parris, Denise Linda
;
Peachey, Jon Welty
- In:
Nonprofit management & leadership
23
(
2012/13
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10009716475
Saved in:
4
Cause-Related Marketing
Kienzle, Stephanie
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 101-126)
.
2010
Persistent link: https://www.econbiz.de/10008780531
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