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~subject:"Cause-Related Marketing"
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Cause-Related Marketing
Saudi Arabia
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Saudi-Arabien
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Bekleidung
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Brand image
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Cause-related marketing
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Clothing
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Consumer behaviour
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Einkaufszentrum
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Emerging research on Islamic marketing and tourism in the global economy
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Determinants of Saudi consumers' willingness to participate in cause-related marketing (CRM) campaigns
Alharthi, Sager
;
Valenzuela, Fredy-Roberto
;
Fisher, Josie
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 42-69)
.
2015
Persistent link: https://www.econbiz.de/10010417097
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