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~subject:"Cause-Related Marketing"
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Cause-Related Marketing
Corporate social responsibility
5
Consumer behaviour
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Corporate Social Responsibility
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Konsumentenverhalten
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Advertising effects
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Brand management
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Cause-related marketing
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Internet marketing
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Online-Marketing
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Werbewirkung
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Advertising
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Brand image
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Communication
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Kommunikation
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Markenimage
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Marketing management
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Marketingmanagement
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Werbung
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Öffentlichkeitsarbeit
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1954-2003
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Asymmetric information
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Brand anthropomorphism
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CSR communication
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Jeong, Hyun Ju
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Kim, Jihye
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Lee, Mira
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Paek, Hye-jin
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International review on public and non-profit marketing
1
Journal of business research : JBR
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ECONIS (ZBW)
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Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
2
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-jin
;
Lee, Mira
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
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