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~subject:"Cause-Related Marketing"
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Cause-Related Marketing
Customer integration
3,882
Kundenintegration
3,868
Beziehungsmarketing
1,418
Relationship marketing
1,416
Betriebliche Wertschöpfung
987
Value creation
987
Innovationsmanagement
942
Innovation management
937
Consumer behaviour
894
Konsumentenverhalten
894
Social Web
841
Social web
841
Innovation
785
Produktentwicklung
605
New product development
581
Brand management
349
Markenführung
349
Internet marketing
343
Online-Marketing
343
Dienstleistungsqualität
333
Service quality
333
Value co-creation
311
Kundenwert
306
Service-Dominant Logic
305
Service-dominant logic
305
Customer value
304
Customer satisfaction
302
Kundenzufriedenheit
302
Lieferantenmanagement
267
Supplier relationship management
267
Co-creation
253
Dienstleistung
200
Brand image
188
Markenimage
188
Deutschland
183
Germany
181
Services
178
Viral marketing
177
Virales Marketing
177
value co-creation
171
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English
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Heath, Timothy B.
1
Kull, Alexander J.
1
Mohiuddin Babu, Mujahid
1
Mohiuddin, Md.
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AIUB business and economics working paper series
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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2
Cause related marketing and its impact on the purchasing behavior of the customers of Bangladesh : an empirical study
Mohiuddin Babu, Mujahid
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003734939
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