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Cause-related marketing
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Pathak, Govind Swaroop
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Journal of management history
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First three decades of cause-related marketing : building a deeper understanding through bibliometric analysis
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of management history
29
(
2023
)
4
,
pp. 582-607
Persistent link: https://www.econbiz.de/10014490543
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2
The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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