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~subject:"Celebrity endorsement"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
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Celebrity endorsement
Advertising planning
36
Werbeplanung
36
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Marketing
12
Theorie
12
Theory
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Deutschland
10
Germany
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Kommunikationsstrategie
9
Werbung
9
Advertising
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Market research
5
Marktforschung
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Psychology of advertising
5
Werbepsychologie
5
Advertising industry
4
Estimation
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Public relations
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Schätzung
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Welt
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Werbewirtschaft
4
World
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Öffentlichkeitsarbeit
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Beziehungsmarketing
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
Strategic management
3
Strategisches Management
3
Unternehmen
3
Werbekampagne
3
Advertising media
2
Brand management
2
Celebrity-Werbung
2
Cluster analysis
2
Clusteranalyse
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Moskowitz, Marina
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Oloko, Shamsey
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Schimansky, Alexander
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Schweitzer, Marlis
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Frankfurter Allgemeine Buch
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ECONIS (ZBW)
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Die Macht der Meinungsführer : von Celebrities bis zu Influencern
Schimansky, Alexander
(
ed.
);
Oloko, Shamsey
(
ed.
)
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10011658726
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2
Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003846393
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