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~subject:"Celebrity endorsement"
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Search: person:"Carrillat, Francois"
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Celebrity endorsement
Sponsorship
18
Sponsoring
13
Consumer behaviour
11
Konsumentenverhalten
11
Meta-Analyse
9
Meta-analysis
9
Advertising effects
6
Werbewirkung
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Marketing management
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Marketingmanagement
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Sports marketing
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Brand image
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Celebrity-Werbung
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Identification
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Markenimage
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Sport event
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Sportmarketing
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Sportveranstaltung
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meta-analysis
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Bibliometrics
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Bibliometrie
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Brand extension
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Cognition
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Markentransfer
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Satisfaction
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Sports
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Unternehmenserfolg
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Activation
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Advertising
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Ambush
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Athletes
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Beziehungsmarketing
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Brand
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Brand management
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Choice
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Consumer culture theory
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English
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Carrillat, François A.
4
Astous, Alain d'
2
Ilicic, Jasmina
1
Lazure, Josianne
1
O'Rourke, Anne-Maree
1
Plourde, Catherine
1
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European journal of marketing : EJM
1
Journal of advertising
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
4
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1
The celebrity capital life cycle : a framework for future research directions on celebrity endorsement
Carrillat, François A.
;
Ilicic, Jasmina
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012201397
Saved in:
2
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
3
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
4
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
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