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~subject:"Celebrity endorsement"
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Celebrity endorsement
Consumer behaviour
18
Konsumentenverhalten
16
Financial services
5
Großbritannien
5
Relationship marketing
5
United Kingdom
5
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Artists
3
Finanzdienstleistung
3
Künstler
3
Market research
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Marketing theory
3
Marketingtheorie
3
Marktforschung
3
Welt
3
World
3
Andy Warhol
2
Banking
2
Banks
2
Bibliometrics
2
Bibliometrie
2
Celebrity-Werbung
2
Consumer attitudes
2
Emotion
2
Financial sector
2
Finanzsektor
2
Internet marketing
2
Marketing management
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Marketingmanagement
2
Online-Marketing
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Share Economy
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Sharing economy
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Social Web
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Social web
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USA
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Brownlie, Douglas
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Hewer, Paul
2
Kerrigan, Finola
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Journal of marketing management : MM
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Key issues in marketing management
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ECONIS (ZBW)
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Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
2
Celebrity, convergence and transformation : editorial
Brownlie, Douglas
;
Hewer, Paul
;
Kerrigan, Finola
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 453-460
Persistent link: https://www.econbiz.de/10011325838
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