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Celebrity endorsement
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Journal of international consumer marketing
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How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
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