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~subject:"Celebrity endorsement"
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Search: subject:"Social media influencers"
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Celebrity endorsement
Social Web
79
Social web
79
Consumer behaviour
47
Konsumentenverhalten
47
Social media influencers
45
Internet marketing
41
Online-Marketing
41
social media influencers
35
Brand management
19
Markenführung
19
Viral marketing
14
Virales Marketing
14
influencer marketing
13
Beziehungsmarketing
12
Credibility
12
Influencer marketing
12
Relationship marketing
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Glaubwürdigkeit
11
Advertising effects
9
Instagram
9
Werbewirkung
9
Brand image
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Markenimage
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Confidence
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Vertrauen
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Brand
6
Emotion
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Markenartikel
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Social Media Influencers
6
Advertising
5
Celebrity-Werbung
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Marketing management
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Marketingmanagement
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Public relations
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purchase intention
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Öffentlichkeitsarbeit
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Beckert, Johannes
1
Borchers, Nils S.
1
Ekinci, Yuksel
1
Hagelstein, Jens
1
Janssen, Loes
1
Jin, S. Venus
1
Koçak, Akın
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Muqaddam, Aziz
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Pratt, Stephen
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Schouten, Alexander P.
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Verspaget, Maegan
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Xu, Xu
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Özer, Alper
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International journal of advertising : the review of marketing communications
2
Journal of travel and tourism marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
5
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1
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
2
Are many too much? : examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
Borchers, Nils S.
;
Hagelstein, Jens
;
Beckert, Johannes
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 974-996
Persistent link: https://www.econbiz.de/10013362121
Saved in:
3
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
4
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
5
Social
media
influencers
as endorsers to promote travel destinations : an application of self-congruence theory to the Chinese Generation Y
Xu, Xu
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 958-972
Persistent link: https://www.econbiz.de/10011941794
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