Storbacka, Kaj; Ryals, Lynette; Davies, Iain A.; … - In: European Journal of Marketing 43 (2009) 7/8, pp. 890-906
Purpose – Although there is substantial practitioner evidence for changes in the role and functioning of sales in the twenty‐first century, there is little academic research charting new directions for the sales function in a business‐to‐business context. This paper aims to report on...