Martín-Herrán, Guiomar; Taboubi, Sihem - In: European Journal of Operational Research 240 (2015) 2, pp. 401-414
In this study, we investigate two important questions related to dynamic pricing in distribution channels: (i) Are coordinated pricing decisions efficient in a context where prices have carry-over effects on demand? (ii) Should firms practice a skimming or a penetration strategy if they choose...