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The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness
Siemens, Jennifer Christie
;
Raymond, Mary Anne
;
Choi, Yunsik
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 187-195
Persistent link: https://www.econbiz.de/10012483453
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