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International review on public and non-profit marketing
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No browsing, no donating : the impact of title and forwarder on browsing intention of online
charity
fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
2
Pictures that are worth a thousand donations : how emotions in project images drive the success of online
charity
fundraising
campaigns? : an image design perspective
Hou, Jian-Ren
;
Zhang, Jie Jennifer
;
Zhang, Kunpeng
- In:
MIS quarterly
47
(
2023
)
2
,
pp. 535-584
Persistent link: https://www.econbiz.de/10014422465
Saved in:
3
Financial charity giving behaviour of the working poor : an empirical investigation
Bennett, Roger
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1587-1607
Persistent link: https://www.econbiz.de/10012042296
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