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Management responses
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Chinese consumer
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Electronic word-of-mouth (eWOM)
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Review of marketing science
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The examination of cultural values and social media usages in China
Xiao, Ge
;
Lee, HyeRyeon
;
Tessema, Kedir
;
Wang, Shaokang
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
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