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China
Fashion leadership
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Consumer behaviour
6
Fashion
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Konsumentenverhalten
5
Bekleidungsindustrie
3
Clothing
3
Clothing industry
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Führungsstil
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Advertisement model body size
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Fashion marketing
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Gossip
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Lebanon
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Middle East
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Moderated quadratic relationships
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Textile distribution
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Textilhandel
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Young consumers
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brand prestige
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expressive to brands
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face consciousness
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fashion leadership
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public self-consciousness
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Advertising
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Advertising effects
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Bekleidung
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Brand management
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Clothing deprivation
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Clothing satisfaction
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Environmental consciousness
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Fashion renting
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Fashion subscription retailing
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Geschlecht
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Myin, Mon Thu
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Shen, Haina
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Su, Jin
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Wu, Huicheng
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu
;
Su, Jin
;
Wu, Huicheng
;
Shen, Haina
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
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