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Search: subject:"global brand"
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China
Brand management
34
Markenführung
34
Internationales Marketing
29
International marketing
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Consumer behaviour
27
Konsumentenverhalten
27
Markenimage
20
Brand image
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global brand
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Global brand management
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Global Brand
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Global Marketing
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Globalisierung
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Advertising effects
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Brand Analysis
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Brand Awareness
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Brand Equity
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Brand Image
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Brand loyalty
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Cross-country Comparison
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Local brand
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Werbewirkung
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Werbung
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India
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Indien
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Luxury goods
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Luxusgüter
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Markentreue
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Multinationales Unternehmen
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Personality psychology
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Persönlichkeitspsychologie
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Ahmed, Zafar U.
1
Al-Kwifi, Osama Sam
1
Arpasri Sothonvit
1
Fryxell, Gerald
1
Hong, EunPyo
1
Hur, Won-moo
1
Kampanat Siriyota
1
Kang, Seongho
1
Kim, Minsung
1
Lysonski, Steven
1
Park, Jungkun
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Pensri Jaroenwanit
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Song, Yiping
1
Sonmez, Mahmut
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Wang, Ying
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Yang, Deli
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Cross cultural management : an international journal
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Journal of technology management in China
1
The journal of consumer marketing
1
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ECONIS (ZBW)
6
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1
The effect of customer ethnocentrism and customer participation on
global
brand
attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
2
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Saved in:
3
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
4
CHALCO : building a
global
brand
while passing industry crisis
Al-Kwifi, Osama Sam
;
Ahmed, Zafar U.
- In:
Journal of technology management in China
9
(
2014
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10010386385
Saved in:
5
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying
;
Song, Yiping
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Saved in:
6
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
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