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Vertrauen
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Cadbury PLC
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trust building
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Chen, Feng
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of cross cultural management : CCM
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The journal of business & industrial marketing
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ECONIS (ZBW)
3
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1
Building mutual trust in collaborative green NPD : evidence from China's digital infrastructure
Yu, Jiang
;
Chen, Feng
;
Guan, Kaixuan
;
Zhang, Yue
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 245-257
Persistent link: https://www.econbiz.de/10013206334
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2
The role of face in a Chinese context of trust and
trust
building
King, Peter C.
;
Wei, Zhang
- In:
International journal of cross cultural management : CCM
18
(
2018
)
2
,
pp. 149-173
Persistent link: https://www.econbiz.de/10011913401
Saved in:
3
Trust
building
process for new market entrants : a case study of a Japanese cosmetics company's business expansion in China
Kobayashi, Hajime
;
Hara, Yoritoshi
;
Usui, Tetsuya
- In:
The journal of business & industrial marketing
32
(
2017
)
6
,
pp. 801-812
Persistent link: https://www.econbiz.de/10011773447
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