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~subject:"Clothing industry"
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Search: subject:"Fashion leadership"
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Clothing industry
Fashion
6
Fashion leadership
6
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Consumer behaviour
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5
Bekleidungsindustrie
3
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Advertisement model body size
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Apparel industry
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Clothing
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Moderated quadratic relationships
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Textile distribution
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Textilhandel
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brand prestige
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expressive to brands
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face consciousness
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fashion leadership
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public self-consciousness
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Advertising
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Bekleidung
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Brand management
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China
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Fashion marketing
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Fashion subscription retailing
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Janssen, Denise M.
1
Koksal, Mehmet Haluk
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Myin, Mon Thu
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Paas, Leonard J.
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Shen, Haina
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Su, Jin
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Asia Pacific journal of marketing and logistics
1
Marketing letters : a journal of research in marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu
;
Su, Jin
;
Wu, Huicheng
;
Shen, Haina
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
Saved in:
2
Psychological and behavioural drivers of male
fashion
leadership
Koksal, Mehmet Haluk
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 430-449
Persistent link: https://www.econbiz.de/10010384988
Saved in:
3
Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by
fashion
leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
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