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Cluster analysis
Consumer behaviour
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Konsumentenverhalten
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Pricing strategy
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Preismanagement
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Theorie
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Theory
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Marketing
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pricing
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Austria
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Online retailing
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Market research
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Marktforschung
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Marktsegmentierung
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Marktstruktur
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Preisbildung
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Customer satisfaction
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Innovation management
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Innovationsmanagement
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Kundenzufriedenheit
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Management information system
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Management-Informationssystem
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Market segmentation
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Neural networks
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Neuronale Netze
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Segmentierung
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Clusteranalyse
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Hruschka, Harald
3
Natter, Martin
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Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
1
Marketing : ZFP ; journal of research and management
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
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ECONIS (ZBW)
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A multilayer perceptron for clustering
Hruschka, Harald
;
Natter, Martin
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 76-84)
.
1999
Persistent link: https://www.econbiz.de/10001423413
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2
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
Saved in:
3
Using neural networks for clustering-based market segmentation
Hruschka, Harald
;
Natter, Martin
-
1992
Persistent link: https://www.econbiz.de/10000874143
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