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~subject:"Co-creation"
~subject:"Customer integration"
~type_genre:"Festschrift"
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Co-creation
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Revolutionizing innovation : users, communities, and open innovation
Harhoff, Dietmar
(
ed.
);
Lakhani, Karim R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10013481482
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2
Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
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3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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