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Co-creation
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Customer participation behavior in high- versus low-contact services : the multiple roles of customer trust
Li, Esther Ling-Yee
;
Liu, Ben Shaw-ching
;
Luk, Sherriff …
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 322-341
Persistent link: https://www.econbiz.de/10011779490
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