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~subject:"Cognitive Loyalty"
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Cognitive Loyalty
affective loyalty
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International Journal of Virtual Communities and Social Networking (IJVCSN)
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User's Social Network Site Loyalty
Han, Bo
- In:
International Journal of Virtual Communities and Social …
9
(
2017
)
3
,
pp. 1-14
influential factors of the user's cognitive loyalty and
affective
loyalty
to a social network site. The authors find that the user …
Persistent link: https://www.econbiz.de/10012048585
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