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Cohort analysis
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International journal of electronic marketing and retailing : IJEMR
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Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
; …
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
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