//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Communication"
~subject:"Firmenimage"
~type_genre:"Mikroform"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbegeschenk"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Communication
Firmenimage
Promotional materials
5
Werbemittel
5
Deutschland
2
Germany
2
Marketing
2
Werbesprache
2
Automotive industry
1
B-to-B-Marketing
1
Brand image
1
Business-to-business marketing
1
Comparison
1
Corporate reputation
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Kfz-Industrie
1
Kommunikation
1
Kostenminimum
1
Kundengewinnung
1
Language
1
Markenimage
1
Sales behaviour
1
Selbstständige
1
Self-employed
1
Sprache
1
Vergleich
1
Verkaufstechnik
1
Verkaufsverhalten
1
Werbebudget
1
Werbestrategie
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Mikroform
Ratgeber
Bibliografie enthalten
2
Bibliography included
2
Graue Literatur
2
Hochschulschrift
2
Non-commercial literature
2
Thesis
2
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Case study
1
Fallstudie
1
Guidebook
1
more ...
less ...
Language
All
German
2
Author
All
Flüchter-Zähringer, Gesa Aletta
1
Gottschling, Stefan
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stark texten, mehr verkaufen : Kunden finden, Kunden binden mit Mailing, Web & Co.
Gottschling, Stefan
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003516904
Saved in:
2
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->