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~subject:"Communication"
~subject:"Marketing management"
~type_genre:"Book section"
~type_genre:"Handbuch"
~type_genre:"Nachschlagewerk"
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Search: subject:"Öffentlichkeitsarbeit"
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Communication
Marketing management
Öffentlichkeitsarbeit
1,884
Public relations
1,881
Deutschland
535
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535
Politische Kommunikation
251
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249
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190
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185
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185
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162
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162
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149
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148
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146
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146
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128
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128
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118
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118
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115
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115
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112
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111
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111
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75
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68
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68
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63
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63
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62
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52
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52
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51
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51
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47
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47
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46
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249
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207
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207
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84
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77
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66
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62
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38
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4
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English
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German
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Bruhn, Manfred
18
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9
Lies, Jan
7
Langner, Tobias
6
Zerfaß, Ansgar
6
Koschnick, Wolfgang J.
4
Camilleri, Mark Anthony
3
Falkheimer, Jesper
3
Heath, Robert L.
3
Nothhaft, Howard
3
Piwinger, Manfred
3
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2
Boenigk, Michael
2
Duttenhöfer, Stephan
2
Ehrmann, Michael
2
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2
Haan, Jakob de
2
Hopwood, Maria
2
Huck-Sandhu, Simone
2
Ihlen, Øyvind
2
L'Etang, Jacquie
2
May, Steve
2
Orphanides, Athanasios
2
Palenchar, Michael J.
2
Rademacher, Lars
2
Ruler, Betteke van
2
Röttger, Ulrike
2
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2
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2
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2
Werder, Kelly Page
2
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2
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2
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1
Ahlers, Grit Mareike
1
Ahmad, Zeti Azreen
1
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1
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1
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The Routledge handbook of strategic communication
10
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
7
Public Relations : ein Handbuch
6
The handbook of communication and corporate social responsibility
6
Springer Reference Wirtschaft
5
Future directions of strategic communication
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
4
Sport public relations and communication
4
Strategic corporate communication in the digital age
4
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
4
The Oxford handbook of the economics of central banking
4
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
3
Exploring public relations
3
Nachhaltigkeit in der Wirtschaftskommunikation
3
Wertschöpfung durch Medien im Wandel
3
Challenges for monetary policy : a symposium sponsored by The Federal Reserve Bank of Kansas City, Jackson Hole, Wyoming, Aug. 22-24, 2019
2
Corporate Social Responsibility : verantwortungsvolle Unternehmensführung in Theorie und Praxis
2
Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
2
Die Ökonomie des Sports in den Medien
2
Handbook of risk and crisis communication
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Hawks and doves: deeds and words : economics and politics of monetary policymaking
2
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
Krisenmanagement in der Mediengesellschaft : Potenziale und Perspektiven der Krisenkommunikation
2
Kulturmarketing
2
Management models for corporate social responsibility
2
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2
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2
Organisationskommunikation online : Grundlagen, Praxis, Empirie
2
PR-Kampagnen
2
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
2
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
2
The behavioral enterprise
2
The management game of communication
2
Wirkungsmechanismen im Reputationsmanagement : Die Bedeutung neurowissenschaftlicher und psychologischer Erkenntnisse für den Aufbau des guten Rufs
2
Accounting for sustainability: Asia Pacific perspectives
1
Accounting, accountability and society : trends and perspectives in reporting, management and governance for sustainability
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advertising, promotion, and new media
1
Agribusiness Innovation and Contextual Evolution, Volume I : Strategic, Managerial and Marketing Advancements
1
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ECONIS (ZBW)
249
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1
CSR communication practices in the Portuguese agri-food sector : national clusters as case study
Teixeira, Fernando Gil
;
Marta-Costa, Ana
;
Paço, …
- In:
Agribusiness Innovation and Contextual Evolution, …
,
(pp. 103-130)
.
2024
Persistent link: https://www.econbiz.de/10014541979
Saved in:
2
Social cognitive psychology of corporate reputation : the content of communication and its impact on the society
Chmiel, Michal
- In:
Wirkungsmechanismen im Reputationsmanagement : Die …
,
(pp. 67-82)
.
2023
Persistent link: https://www.econbiz.de/10014325822
Saved in:
3
The application of emotions in business communication management for a good reputation
Rostomyan, Anna Maria
- In:
Wirkungsmechanismen im Reputationsmanagement : Die …
,
(pp. 83-94)
.
2023
Persistent link: https://www.econbiz.de/10014325824
Saved in:
4
CSR communication on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR communication : a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
Saved in:
5
Social media adoption in public sector communication : practices, opportunities and challenges in public sector organisations
Ofori, Daniel
;
Appiah-Nimo, Christina
;
Boachie-Mensah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014289801
Saved in:
6
The post-COVID-19 communicator : what makes the professional's head in new times?
Boarini, Margareth
- In:
Perspectives on workplace communication and well-being …
,
(pp. 130-145)
.
2023
Persistent link: https://www.econbiz.de/10014309125
Saved in:
7
Data-based strategic communication as a mediator of trust : recipients' perception of an NPO's automated posts
Löffler, Natascha
;
Röttger, Ulrike
;
Wiencierz, Christian
- In:
Trust and communication : findings and implications of …
,
(pp. 115-134)
.
2021
Persistent link: https://www.econbiz.de/10012592592
Saved in:
8
Handbuch Unternehmenskommunikation : Strategie - Management - Wertschöpfung
Zerfaß, Ansgar
(
ed.
);
Piwinger, Manfred
(
ed.
); …
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011978651
Saved in:
9
Crisis communication in China
Lyu, Joanne Chen
;
Huang, Peiyi
- In:
The global foundations of public relations : humanism, …
,
(pp. 116-129)
.
2022
Persistent link: https://www.econbiz.de/10012651559
Saved in:
10
Internal communication and culture : a theoretical framework
Müller, Axel
;
Müller, Alena
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 79-92)
.
2022
Persistent link: https://www.econbiz.de/10013461978
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