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~subject:"Communication"
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Communication
Beziehungsmarketing
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Dienstleistungsqualität
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Relationship marketing
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Service quality
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
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Customer satisfaction
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Kundenzufriedenheit
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Lieferantenmanagement
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Markenführung
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Supplier relationship management
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Brand image
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Communal service delivery
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Consumer behaviour
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Consumer-based brand equity
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Customer service
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Dienstleistungssektor
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Konsumentenverhalten
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Kundenmanagement
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Kundenservice
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Markenimage
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Marketer-generated appeals
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Online brand communities
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Recruitment
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Service industry
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Arbeitsmobilität
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Automotive industry
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Beschwerdemanagement
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Brand age
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Brand building
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Brand leverage
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Business ethics
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Business-to-Business-Marketing
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German
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Bauer, Hans H.
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Donnevert, Tobias
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Merkel, Jan
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Wetzel, Hauke
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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ECONIS (ZBW)
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Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
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