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~subject:"Comparison"
~subject:"Consumer electronics industry"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Search: subject_exact:"Farbfernsehgerät"
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Comparison
Consumer electronics industry
Fernsehgerät
12
Television set
12
Unterhaltungselektronik-Industrie
6
USA
3
United States
3
Auslandsverlagerung
2
Brand management
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Japan
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Markenführung
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1957-1985
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Advertising effects
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China
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Bald, Thorsten
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Beuttenmuller, Paul
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Fischer, Martin H.
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1
Guillot, Didier
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Heim, Andreas
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Kindervater, Jürgen
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Handbook of contemporary marketing in China : theories and practices
1
Japanese firms in transition : responding to the globalization challenge
1
Manufacturing across borders and oceans : Japan, the United States, and Mexico
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
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ECONIS (ZBW)
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1
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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2
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
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3
From relocation to regional competence cluster : recent developments of the television set industry in Central- and Eastern European countries
Glowik, Mario
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 73-89)
.
2007
Persistent link: https://www.econbiz.de/10003622547
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4
Dyad and network: models of manufacturer-supplier collaboration in the Japanese TV manufacturing industry
Guillot, Didier
;
Lincoln, James R.
- In:
Japanese firms in transition : responding to the …
,
(pp. 159-185)
.
2005
Persistent link: https://www.econbiz.de/10002597667
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5
Ökonomische Determinanten für die Entwicklung des Fernseh-Endgerätemarktes in der Bundesrepublik Deutschland bis 1985
Fischer, Martin H.
-
1998
Persistent link: https://www.econbiz.de/10000992142
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6
The color television industry : Japanese-US competition and Mexico's maquiladoras
Koido, Akihiro
- In:
Manufacturing across borders and oceans : Japan, the …
,
(pp. 51-75)
.
1991
Persistent link: https://www.econbiz.de/10001410154
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