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~subject:"Comparison"
~subject:"Online-Marketing"
~subject:"USA"
~type:"article"
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Search: subject_exact:"Zeitungsanzeige"
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Comparison
Online-Marketing
USA
Print advertising
416
Printwerbung
416
Advertising effects
158
Werbewirkung
158
Advertising
114
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111
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Depken, Craig A.
3
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3
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3
Richard, Marie-Odile
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
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2
Beerli-Palacio, Asunción
2
Calder, Bobby J.
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Sriram, S.
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1
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
6
Journal of current issues and research in advertising : JCIRA
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
4
The journal of media economics
4
JMM : the international journal on media management
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Journal of business research : JBR
2
Journal of global marketing
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
The journal of services marketing
2
Advances in applied microeconomics : a research annual
1
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1
Advertising and violence : concepts and perspectives
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American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Brookings papers on economic activity : BPEA
1
Business and Economic Research : BER
1
Cutting edge international research
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Enhancing knowledge development in marketing ; Vol. 21
1
Eurasian business review
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European journal of marketing : EJM
1
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1
Health affairs : at the intersection of health, health care, and policy
1
Health marketing quarterly
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History of retailing and consumption
1
Information economics and policy : IEP
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
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1
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
Saved in:
4
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
5
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
6
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
7
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
8
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
9
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
10
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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