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The impacts of descriptive food names on consumer impressions
Kim, Seontaik
;
Magnini, Vincent P.
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012293878
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The majority premium : competence inferences derived from majority consumption
Ziano, Ignazio
;
Pandelaere, Mario
- In:
Journal of business research : JBR
92
(
2018
),
pp. 339-349
Persistent link: https://www.econbiz.de/10011925486
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