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~subject:"Competition"
~subject:"Preismanagement"
~subject:"Pricing strategy"
~type_genre:"Fallstudie"
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Quantitative marketing and economics : QME
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The ROI of pricing : measuring the impact and making the business case
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Cannibalization - five easy pieces
Hinterhuber, Andreas
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 31-43)
.
2014
Persistent link: https://www.econbiz.de/10010240076
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Optimal low-price guarantees with anchoring
Hviid, Morten
;
Shaffer, Greg Eric
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 393-417
Persistent link: https://www.econbiz.de/10009678521
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