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Industrial marketing management : the international journal for industrial and high-tech firms
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Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo
;
Musarra, Giuseppe
;
Banerjee, Sourindra
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
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