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The journal of product innovation management : an international publication of the Product Development & Management Association
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Leveraging social network sites in new product development : opportunity or hype?
Roberts, Deborah L.
;
Candi, Marina
- In:
The journal of product innovation management : an …
31
(
2014
),
pp. 105-117
Persistent link: https://www.econbiz.de/10010437210
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