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~subject:"Competitive advantage"
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Competitive advantage
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Industrial marketing management : the international journal for industrial and high-tech firms
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Outside-in marketing capability and firm performance
Mu, Jifeng
;
Bao, Yongchuan
;
Sekhon, Tejvir
;
Qi, Jiayin
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 37-54
Persistent link: https://www.econbiz.de/10011963369
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