Rua, Orlando Manuel Martins Marques de Lima; Santos, … - In: European Research on Management and Business Economics … 28 (2022) 2, pp. 1-10
differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed … positioning and market orientation and competitive advantage through differentiation, (2) competitive advantage through … differentiation is directly impacted by positioning, (3) market orientation does not have a significant direct impact on competitive …