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~subject:"Competitive strategy"
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Competitive strategy
Werbewirtschaft
936
Advertising industry
868
Werbung
308
Advertising
264
Deutschland
132
USA
119
Germany
115
United States
114
Creativity
87
Kreativität
83
Theorie
83
Theory
83
Werbewirkung
70
Advertising effects
66
Werbeplanung
61
Advertising planning
58
Marketing
52
Internet marketing
49
Online-Marketing
49
Marketingmanagement
47
Marketing management
46
Großbritannien
40
United Kingdom
38
Globalization
34
Brand management
32
Globalisierung
32
Markenführung
32
Schweiz
32
Economic history
31
Welt
31
Werbeagentur
31
Wirtschaftsgeschichte
31
World
31
Lieferantenmanagement
28
Supplier relationship management
28
Branchenentwicklung
26
Consumer behaviour
26
Konsumentenverhalten
26
Media industries
26
Mediensektor
26
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3
Aufsatz in Zeitschrift
3
Hochschulschrift
3
Thesis
3
Bibliografie enthalten
2
Bibliography included
2
Graue Literatur
2
Non-commercial literature
2
Aufsatz im Buch
1
Book section
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
4
English
4
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Ziegler, Fabian
2
Arzaghi, Mohammad
1
Davies, Howard
1
Knuth, Ingo
1
Schauerte, Achim
1
Thrassou, Alkis
1
Vrontis, Demetris
1
Walters, Peter G.
1
Whitla, Paul
1
Wilson, Rick T.
1
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Europäische Hochschulschriften / 5
2
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
Journal of strategic marketing
1
Kölner Beiträge zur Medienwirtschaft
1
Wertschöpfung durch Medien im Wandel
1
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ECONIS (ZBW)
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