Moutinho, Luiz (contributor); Huarng, Kun-Huang (contributor) - World Scientific Publishing Co. Pte. Ltd.
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are … and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems … admirably suited to help managers in their strategic decision making on operations management issues. In social sciences …