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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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Die Verkaufsidee des "Solution Selling" als innovatives Vertriebskonzept in der Computerindustrie
Weller, Thyge
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 323-339)
.
1993
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