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~subject:"Computer-assisted marketing"
~subject:"Kundenmanagement"
~subject:"Unternehmenskultur"
~type_genre:"Handbook"
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Computer-assisted marketing
Kundenmanagement
Unternehmenskultur
Internal communication
33
Interne Kommunikation
33
Öffentlichkeitsarbeit
15
Kommunikation
14
Unternehmen
14
Public relations
13
Communication
10
Deutschland
9
Germany
9
Marketing management
9
Marketingmanagement
9
Erfolgsfaktor
6
Success factor
6
Theorie
5
Theory
5
Marketing
4
Beziehungsmarketing
3
Codetermination
3
Investor Relations
3
Investor relations
3
Mitbestimmung
3
Relationship marketing
3
Betriebliches Informationssystem
2
Beziehungsmanagement
2
Business intelligence system
2
Controlling
2
Employee appraisal
2
Human Resource Management
2
IT-gestütztes Marketing
2
Kooperative Führung
2
Leadership
2
Lieferantenmanagement
2
Management control
2
Mitarbeitergespräch
2
Participative leadership
2
Personalbeurteilung
2
Personalführung
2
Personalmanagement
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Article in journal
226
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226
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101
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101
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Case study
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Fallstudie
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Graue Literatur
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Non-commercial literature
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Bibliography included
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Conference proceedings
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Fallstudiensammlung
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Konferenzschrift
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Handbuch
3
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German
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Payne, Adrian
2
Dwyer, Judith
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Rapp, Reinhold
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ECONIS (ZBW)
3
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1
The business communication handbook
Dwyer, Judith
-
2006
-
7th ed.
Persistent link: https://www.econbiz.de/10003543369
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2
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
)
-
2003
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
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3
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
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