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~subject:"Computer-assisted marketing"
~type_genre:"Conference paper"
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Computer-assisted marketing
Beziehungsmarketing
136
Relationship marketing
136
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
42
Kundenzufriedenheit
42
Dienstleistungsqualität
25
Service quality
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Einzelhandel
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Retail trade
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E-commerce
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Electronic Commerce
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Online retailing
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Online-Handel
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Brand management
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Markenführung
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Internet marketing
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Online-Marketing
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Lieferantenmanagement
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Supplier relationship management
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Brand image
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Confidence
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Markenimage
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Social Web
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Social web
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Business-to-business marketing
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Kundenbindung
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Andersen, Kim Normann
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Berntzen, Lasse
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Eixelsberger, Wolfgang
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Krumova, Milena
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
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ECONIS (ZBW)
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Big data and data analytics in e-commerce
Berntzen, Lasse
;
Krumova, Milena
;
Eixelsberger, Wolfgang
; …
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 23-47)
.
2020
Persistent link: https://www.econbiz.de/10012521536
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